互联网
业务
旅游
营销
多样性(控制论)
广告
数据库事务
社会化媒体
人口
消费者行为
订单(交换)
地理
计算机科学
万维网
社会学
考古
人口学
财务
人工智能
程序设计语言
作者
Zheng Xiang,Vincent P. Magnini,Daniel R. Fesenmaier
标识
DOI:10.1016/j.jretconser.2014.08.005
摘要
Sustaining business success hinges upon a firm׳s ability to understand and capitalize on consumer behavior trends. Synthesizing information from a variety of sources, this paper discusses the nature of use of the Internet by American travelers. In general, the adoption of the Internet has reached a level of saturation and some traditional channels such as online travel agencies (OTAs) continue to dominate travel planning. While traditional means of Internet use for travel planning appears to be widespread across all customer segments, higher-order Internet uses (i.e., social media) are now prevalent among some segments, particularly among travelers of Generation Y. Also, there seems to be an important bifurcation in the traveler population in that the traditional online consumers remain unchanged with their pattern of use of online tools while sizable groups are adopting emergent information sources and transaction channels. This article details the particulars of these trends and offers managerial implications and future research directions.
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