The Changing Nature of Audiences: From the Mass Audience to the Interactive Media User

Chapter Sixteen The Changing Nature of Audiences: From the Mass Audience to the Interactive Media User Sonia Livingstone, Sonia LivingstoneSearch for more papers by this author Sonia Livingstone, Sonia LivingstoneSearch for more papers by this author Book Editor(s):Angharad N. Valdivia, Angharad N. ValdiviaSearch for more papers by this author First published: 01 January 2003 https://doi.org/10.1002/9780470999066.ch17Citations: 52 AboutPDFPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShareShare a linkShare onFacebookTwitterLinked InRedditWechat Summary This chapter contains sections titled: Changing Media, Changing Audiences The End of "the Audience"? Conclusion Citing Literature A Companion to Media Studies RelatedInformation