A Study of the Relationship between Eco-friendly Hotel Characteristics, Eco-friendly Perceived Value, Eco-friendly Emotional Well-being, and Eco-friendly Behavior : the mediating effect of Eco-friendly Perceived Value and Emotional Well- being

The purpose of this study is to figure out the influence of eco-friendly hotel characteristics, eco-friendly perceived value, emotional well-being, and eco-friendly Behavior and verify the mediating effect of eco-friendly perceived value and emotional well-being. Specimen are customer from hotel & resort in Seoul, aged 18 and above 59 and below. Survey was started at Feb. 24, 2021 for 20 days with 320 questionaries, total 288 samples were used for actual analysis. We used Jamovi program on analysis. Hypothesis test result of the study is following. H1: eco-friendly hotel characteristics has significant effect on eco-friendly behaviour. H2: eco-friendly perceived value has significant effect on emotional well-being, H3: the mediation effect of eco-friendly perceived value is partially mediated on the relationship between eco-friendly hotel characteristics and eco-friendly behaviour, H4: the mediation effect of emotional well-being is partially mediated on the relationship between eco-friendly hotel characteristics and eco-friendly behaviour.