Specific Strategies for Innovating Marketing Models of E-commerce Enterprises in the Internet Era

With the rapid iteration of information technology, the internet age has changed people's way of life. Network platforms have become an important component of people's leisure, entertainment, work and other activities. Therefore, e-commerce has been widely applied and developed, which has a lot of impact on people's consumption patterns. Compared to traditional consumption models, the online era provides a more convenient mode for consumer shopping. Online shopping solves the limitations of time and space, providing consumers with a convenient and fast shopping experience. Therefore, traditional marketing models under modern technology are no longer suitable for the requirements of e-commerce enterprises, and exploring innovative marketing models has become a key issue restricting the development of e-commerce enterprises. Based on the current development status of e-commerce, this article analyzes and studies the impact of the new e-commerce environment on the marketing of e-commerce enterprises in the network era. Based on the challenges faced by e-commerce enterprise marketing model innovation in the network era, specific strategies for e-commerce enterprise marketing model innovation in the network era are proposed, in order to provide certain assistance for the development of e-commerce enterprises.