ELECTRONIC BANKING AND CUSTOMER SATISFACTION: A STUDY ON SBI CUSTOMERS SATISFACTION TOWARDS E- BANKING SERVICES

SBI is an Indian public sector banking and financial services statutory body based in Mumbai. This is the world's 43rd-largest bank. Public-sector bank with a 23% market share by assets and 25% market share of total loans and deposits in India is the largest bank in the country. When it comes to e-banking (electronic banking), it is a service that allows customers to conduct financial transactions via the internet without ever having to physically visit their bank. State Bank of India E-banking customers in Mysore City are the focus of this study (SBI). Customers of SBI in Mysore city who use E-banking services make up the sample size of 50 respondents. Customers are on the lookout for high-quality services that will meet their needs. SBI's E-banking services in Mysore city have been found to be extremely popular with customers, according to a recent study. Despite the fact that SBI offers a wide range of e-banking options, customers aren't making full use of them. As a result, it is hereby recommended that customers take advantage of the resources provided by their financial institutions.