情感(语言学)
模棱两可
叙述的
结束语(心理学)
广告
下载
联想(心理学)
心理学
消费者研究
社会学
营销
社会心理学
业务
政治学
艺术
法学
计算机科学
文学类
程序设计语言
心理治疗师
操作系统
沟通
作者
Matthias Glaser,Yung Kyun Choi,Hans Baumgartner
出处
期刊:Journal of the Association for Consumer Research
[The University of Chicago Press]
日期:2024-01-01
卷期号:9 (1): 46-57
摘要
Previous articleNext article No Access(Un)Bothered by the Story’s Ambiguity: How Individual Differences in Consumers’ Need for Closure Affect Transportation and Brand Attitude in Narrative AdsMatthias Glaser, Yung Kyun Choi, and Hans BaumgartnerMatthias Glaser, Yung Kyun Choi, and Hans BaumgartnerPDFPDF PLUS Add to favoritesDownload CitationTrack CitationsPermissionsReprints Share onFacebookTwitterLinkedInRedditEmailPrint SectionsMoreDetailsFiguresReferencesCited by Journal of the Association for Consumer Research Just Accepted Sponsored by the Association for Consumer Research Article DOIhttps://doi.org/10.1086/727833 HistoryAccepted August 23, 2023 © 2023 The Association for Consumer Research. All Rights reserved.PDF download Crossref reports no articles citing this article.
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