Bolstering green supply chain integration via big data analytics capability: the moderating role of data-driven decision culture

Purpose Based on organizational information processing theory, this research explores how big data analytics capability (BDAC) contributes to green supply chain integration (GSCI) and the contingency role that data-driven decision culture plays. Design/methodology/approach Using the two-wave survey data collected from 317 Chinese manufacturing firms, the authors validate the hypotheses. Findings The results show that big data managerial capability has positive impacts on three dimensions of GSCI, while big data technical capability has positive impacts on green internal and customer integration. Moreover, green internal integration mediates the impacts of big data technical capability and managerial capability on green supplier and customer integration. Finally, data-driven decision culture alleviates the positive impacts of big data technical and managerial capability on green internal integration. Practical implications The findings suggest that firms can leverage big data technical and managerial capability to enhance information processing capability for achieving a higher degree of GSCI. Further, the critical role of data-driven decision culture in affecting the link between BDAC and GSCI should not be overlooked. Originality/value This research contributes to literature on green supply chain management by revealing the role of BDAC in improving GSCI.