AI-driven platform enterprise maturity: from human led to machine governed

Purpose To be more effective, artificial intelligence (AI) requires a broad overall view of the design and transformation of enterprise architecture and capabilities. Maturity models (MMs) are the recognized tools to identify strengths and weaknesses of certain domains of an organization. They consist of multiple, archetypal levels of maturity of a certain domain and can be used for organizational assessment and development. In the case of AI, quite a few numbers of MMs have been proposed. Generally, the links between AI technology, AI usage and organizational performance stay unclear. To address these gaps, this paper aims to introduce the complete details of the AI maturity model (AIMM) for AI-driven platform companies. The associated AI-Driven Platform Enterprise Maturity framework proposed here can help to achieve most of the AI-driven platform companies' objectives. Design/methodology/approach Qualitative research is performed in two stages. In the first stage, a review of the existing literature is performed to identify the types, barriers, drivers, challenges and opportunities of MMs in AI, Advanced Analytics and Big Data domains. In the second stage, a research framework is proposed to align company value chain with AI technologies and levels of the platform enterprise maturity. Findings The paper proposes a new five level AI-Driven Platform Enterprise Maturity framework by constructing a formal organizational value chain taxonomy model that explains a vast group of MM phenomena related with the AI-Driven Platform Enterprises. In addition, this study proposes a clear and precise description and structuring of the information in the multidimensional Platform, AI, Advanced Analytics and Big Data domains. The AI-Driven Platform Enterprise Maturity framework assists in identification, creation, assessment and disclosure research of AI-driven platform business organizations. Research limitations/implications This research is focused on the basic dimensions of AI value chain. The full reference model of AI consists of much more concepts. In the last few years, AI has achieved a notable drive that, if connected appropriately, may deliver the best of expectations over many application sectors across the field. For this to occur shortly in machine learning, especially in deep neural networks, the entire community stands in front of the barrier of explainability. Paradigms underlying this problem fall within the so-called eXplainable AI (XAI) field, which is widely acknowledged as a crucial feature for the practical deployment of AI models in industry. Our prospects lead toward the concept of a methodology for the large-scale implementation of AI methods in platform organizations with fairness, model explainability and accountability at its core. Practical implications AI-driven platform enterprise maturity framework can be used for better communicate to clients the value of AI capabilities through the lens of changing human-machine interactions and in the context of legal, ethical and societal norms. Social implications The authors discuss AI in the enterprise platform stack including talent platform, human capital management and recruiting. Originality/value The AI value chain and AI-Driven Platform Enterprise Maturity framework are original and represent an effective tools for assessing AI-driven platform enterprises.