A Deep-DiD Method to Estimate Heterogeneous Treatment Effects: Application to Content Creator Selection
作者
Yan Cheng,Jingbo Wang,Xinyu Cao,Zuo-Jun Max Shen,Yuhui Zhang
出处
期刊:Marketing Science [Institute for Operations Research and the Management Sciences] 日期:2026-01-14
标识
DOI:10.1287/mksc.2023.0511
摘要
This paper develops a Deep-DiD method that integrates two deep neural networks into a difference-in-differences framework to estimate heterogeneous treatment effects and applies it to optimizing platform creator selection.