Research on the Communication Path of Tourism Culture in the Perspective of Intercultural Communication

The development of globalization has made cross-border tourism the norm, and cultural exchanges between countries have become more frequent and in-depth. Through tourism, people can deeply experience the history, traditions, and customs of different cultures, to understand and respect each other's differences more comprehensively, and this kind of mutual understanding not only helps to eliminate cultural barriers but also builds a strong foundation for world peace and common prosperity. In this context, the role of cross-cultural communication in tourism culture communication has become more and more prominent. This paper discusses the key role of intercultural communication in tourism culture communication, analyzes the current challenges and opportunities, and comprehensively analyzes the key points of intercultural communication through the study of language, visual, social media, and other perspectives, to provide profound insights for better-promoting tourism culture communication.