Abstract Engineering the electronic properties of catalysts by element doping to obtain appropriate intermediate binding energy is a promising strategy to design efficient catalysts for electrocatalytic CO 2 reduction reaction (CO 2 RR). Herein, we dope ZnO with heteroatoms (Bi, Mn, Co) of different external electronic activities and electronegativities, which lead to different CO 2 RR performances. The introduction of Bi (p‐block metal element with stable external electrons and relatively high electronegativity) into ZnO results in enhanced CO 2 RR performance. Density functional theory (DFT) calculations demonstrate that Bi−ZnO could regulate the local charge distribution of ZnO, as well as weak the binding energy of *H and *COOH while increase the binding energy of *OCHO, thus significantly inhibit hydrogen evolution reaction (HER) and accelerate CO 2 RR. This work demonstrates the feasibility of modulating electronic property of electrocatalysts in optimizing CO 2 RR selectivity and activity.