多元化(营销策略)
计算机科学
产业组织
业务
管理科学
过程管理
经济
营销
标识
DOI:10.1002/smj.4250070305
摘要
Abstract There already exists a substantial body of work dealing with the relationships between strategy and structure. But most of the studies oversimplify things by focusing mainly on diversification and divisionalization. Recent literature has derived more complex and integrated views of strategy and structure, much of it isolating common types, ‘gestalts’, or configurations. This paper suggests a new approach for examining the relationships between strategy and structure and proposes some functional linkages between several complex strategic and structural configurations.
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