业务
2019年冠状病毒病(COVID-19)
互联网
社会信任
大流行
电子商务
在线和离线
互联网隐私
心理学
公共关系
营销
政治学
社会资本
医学
计算机科学
疾病
病理
传染病(医学专业)
法学
万维网
作者
Boudhayan Ganguly,Tirthankar Nag,Pritam Chakraborty
出处
期刊:International Journal of Innovation and Sustainable Development
[Inderscience Enterprises Ltd.]
日期:2024-01-01
卷期号:18 (1/2): 30-44
标识
DOI:10.1504/ijisd.2024.135228
摘要
The 2020 lockdown amidst the Covid-19 pandemic has so far been the biggest lockdown in recorded world history. During this phase many of the elderly citizens had reduced their frequency of visiting marketplaces and some of them had shifted their buying behaviour from offline marketplaces to online apps with the intention of minimising the risk of getting infected. Although this has been supported by literature there are many studies that state lack of trust to be the primary reason for avoiding online shopping. This study has focused on the influence of social presence and Internet self-efficacy of elderly citizens in building trust with the apps. We have also empirically shown that trust acts as a mediator the relationships between social presence and purchase intention and between self-efficacy and purchase intention amongst elderly citizens.
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