Hofstede's Theory of Cultural Dimensions—A Mirror of Cross-cultural Management

Cultural difference is one of the major factors resulting in failure in cross-cultural communication and cross-cultural management.Hofstede's theory of cultural dimensions is of importance in analyzing differences between cultures.The theory consists of five dimensions: individualism/collectivism,power distance,uncertainty avoidance,masculinity/femininity,and long run orientation.An analysis of these five dimensions from the angle of cross-cultural management is discussed in this paper.