竞争
模仿
竞争优势
组织行为学
经济
心理学
实证经济学
业务
营销
微观经济学
产业组织
社会心理学
作者
Marvin B. Lieberman,Shigeru Asaba
标识
DOI:10.5465/amr.2006.20208686
摘要
Scholars from diverse disciplines have proposed numerous theories of business imitation. We organize these theories into two broad categories: (1) information-based theories, where firms follow others that are perceived as having superior information, and (2) rivalry-based theories, where firms imitate others to maintain competitive parity or limit rivalry. We describe conditions under which each type of imitation is most likely and offer guidance on identifying imitation in practice. Amplification effects and other performance implications of imitation are also addressed.
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