期刊：Communications of The ACM [Association for Computing Machinery] 日期：2005-10-01卷期号：48 (10): 83-90被引量：343
标识
DOI：10.1145/1089107.1089109
摘要
By leveraging customer reactions to personalized products and services, companies continuously improve their personalization processes through an iterative feedback loop resulting in the `virtuous cycle' of personalization.
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