价格歧视
广告
业务
产业组织
微观经济学
经济
营销
出处
期刊：Marketing Science
[Institute for Operations Research and the Management Sciences]
日期：2020-03-01
卷期号：39 (2): 317-338
被引量：67
标识
DOI：10.1287/mksc.2019.1211
摘要
A theory of two-sided markets where media platforms can price discriminate among both advertisers and consumers.
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