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1 Changing Paradigms in Audience Studies, David Morley 2 Bursting Bubbles: Opera, Audiences, and the Limits of Genre, Robert C. Allen 3 Moments of Television: Neither the Text Nor the Audience, John Fiske 4 Live Television and Its Audiences: Challenges of Media Reality, Claus Dieter Rath 5 Wanted: Audiences: On the Politics of Empirical Audience Studies, Ien Ang 6 Text and Audience, Charlotte Brunsdon 7 Out of the Mainstream: Sexual Minorities and the Mass Media, Larry Gross 8 Soap Operas at Work, Dorothy Hobson 9 The Media in Everyday Life, Jan-Uwer Rogge 10 Approaching the Audience: The Elderly, John Tulloch 11 On the Critical Abilities of Soap Opera Viewers, Tamar Liebes and Elihu Katz 12 Don't Treat Us Like We're so Stupid and Naive: Towards an Ethnography of Soap Opera Viewers, Ellen Seiter, Hans Borchers, Gabriele Kreutzner and Eva-Maria Warth.