How is the visual working memory load of driver influenced by information density of traffic signs?

The rapid development of urban roads has resulted in an increase in the amount of information that needs to be displayed on traffic signs. The overloading of information on traffic signs may increase drivers’ visual cognition burden and cause driving errors. It could be an important factor affecting driving safety and result in accidents. To enable drivers to cognize traffic signs, the information density that they could endure under reasonable workload levels should be determined. In this study, we designed and implemented trials to analyze drivers’ visual working memory load (VWML) caused by different information densities (including stimulus intensity (SI) and interval time of stimulus (IS)) of traffic signs. Twenty-four paid participants (12 females) with a mean age of 23.38 years (SD = 1.38) participated in laboratory simulation trials based on the memory retrieval approach. Subjective ratings (rating scale mental effort (RSME)), and performance measurement based on reaction time and accuracy of information-matching task were measured to reflect drivers’ VWML at different information densities. The results show that information density is an important factor affecting drivers’ VWML. The following are the significant observations of the study: (1) The subjective ratings on mental effort increased with increase in the SI. Meanwhile, it first decreased and then increased with increase in the IS. (2) The response accuracy results show that a high accuracy (≥0.7) was achieved by drivers in an IS of 15 s when the SI was at most 14.16 bit/m2. Correspondingly, the drivers underwent less mental workload as a result of their better short-term memory characteristic. (3) The mean reaction time was over 1800 ms when the SI was over 14.16 bit/m2. This indicated a reduction in the information-processing capability of the drivers. The results indicate that cognition of information of unreasonable density on traffic signs would increase drivers’ VWML. This would, in turn, result in an increase in their reaction time and decrease in accuracy. The threshold of information density was also determined through the experiment. It would satisfy the information demand of drivers and prevent information redundancy. The results contribute to an understanding of drivers’ VWML while cognizing traffic signs with different information densities and provide safety, effectiveness, and information continuity considerations for the design and setting of traffic signs.