Anti-feminism as anti-establishment and emancipatory: the gendered metapolitics of Incel

In recent years IncelFootnote1 has become a regularly cited example of extreme contemporary misogyny and antifeminism. This paper develops existing understandings of the phenomenon and contextualises Incel as in important ways the product of a painful embrace of neoliberal ideas about market outcomes and social value, expressed through the practices and rhetoric associated with gender relations in this era, with an emphasis on its gendered metapolitical constitution and vision. This is achieved in two steps. Based on a close thematic analysis of textual data collected from the main hub of Incel discourse, other Incel texts, and elements of digital ethnography, I first draw attention to the Incel worldview’s interpretation of the neoliberal era as uniformly pro-feminist and note how in doing so collapses the distinction between women, feminists, and elite power. Second, I highlight how this interpretation informs the self-ascription of transgressive and emancipatory qualities, which serve as additional animating logics in Incel hatred of feminism, feminists, and women. I conclude by suggesting that this approach allows for a more productive understanding of the Incel phenomenon and the role of antifeminism and misogyny within it, which includes complicating Incel’s purported parallels with the far-right.