China’s digital diplomacy on Twitter: The multiple reactions to the Belt and Road Initiative

This article examines three aspects of China’s digital diplomacy efforts about the Belt and Road Initiative (BRI) on Twitter between February 9th 2019 to January 3rd 2020. First, it explores the frequency and geographical distribution of tweets about the BRI. Second, it scrutinises the main topics discussed in such tweets. Finally, it describes the actors producing BRI content. Results show that Chinese digital diplomacy has been proactive on Twitter, driven by the posting practices of its main international broadcasting organisations and BRI partners. As such, China’s digital diplomacy is becoming more relational. However, the open nature of Twitter also paves the way to numerous counter narratives disseminated by other users critical of the BRI, namely, Western media, think tanks, academics, and citizens, who undermine the stories that China aims to convey. These criticisms expose the limits of China’s digital diplomacy and of the sensationalist reporting of its alleged direct effects on audiences.