Effect of improvisational strategic orientation and entrepreneurial bricolage on new venture performance

Purpose This paper aims to examine the effects of two types of improvisational strategic orientation on new venture performance: defensive improvisation and creative improvisation. Moreover, this study investigates the role of entrepreneurial bricolage in mediating the transition from various types of improvisational strategic orientation to new venture performance. Design/methodology/approach This study is designed as quantitative research, employing a structural equation model and bootstrap analysis to empirically test the survey data of 249 new ventures gathered to investigate the true relationship between variables in this paper. Findings The findings of this study show that (1) both defensive and creative improvisation positively affect the performance of new ventures, with defensive improvisation having a stronger positive effect; (2) both internal and external bricolage positively affect new venture performance, and play varying degrees of intermediary roles in the influence that defensive and creative improvisation has on the performance of start-ups. Research limitations/implications The following limitations apply to this study: First, this paper collects data using a cross-sectional research design, which cannot reveal dynamic changes in the research variables. Second, this study only opens the “black box” of the role of improvisational strategic orientation on new venture performance from the perspective of entrepreneurial bricolage, and the research conclusion may be biased. Finally, the external factors' contingency effect on the relationship between variables is ignored. Originality/value This study develops a theoretical research model of improvisational strategic orientation, entrepreneurial bricolage and new venture performance, and provides a thorough examination of the internal mechanisms of various types of improvisational strategic orientation on new venture performance. The research findings not only contribute to the advancement of research on improvisational strategic orientation in the context of entrepreneurship but also assist entrepreneurs in developing a correct understanding of improvisational strategic orientation.