Maximizing Generative AI Benefits with Task Creativity and Human Validation

Much of the existing literature on generative AI applications is conflicting, with findings suggesting that investing in AI will lead to better organizational outcomes but also pointing out that incorporating AI may be a wasteful even counterproductive initiative. We develop a conceptual framework to characterize generative AI benefits based on the types of tasks that generative AI may be used for in management. Our work suggests that task creativity plays a key role in successful generative AI outcomes, but human validation - the extent to which a human engages in a supervisory role - is required to reap the benefits. Our conceptual framework is focused on white collar jobs and suggests that the management of generative AI is a strategic choice with important managerial implications.