Adding user experience into the interactive service design loop: a persona-based approach

Approaches to service design share human–computer interaction's (HCI's) commitment to developing with and for people useful, usable and accessible services. However, there has been little explicit interaction between the emerging service sciences and the interaction design communities. This article explores HCI's actual position and opportunities to service design and requirements and vice versa. We propose a design framework for service-oriented interactive systems integrating the concept of persona. This enables to extract relevant elements towards deriving the design of the main functionalities of the user interface. This framework is applied to a case study of the e-maintenance of an agro-alimentary group.