The Application of Financial Analysis Based on the Perspective of Big Data

Accounting is an important part of enterprise management, which has an important impact on enterprise operation. Financial work is the basis of business activities, and covers all aspects of enterprise operation. At present, the demand for accounting talents has changed. The original accounting personnel are not welcome by the market, while the accounting personnel with data editing are welcome by the market. For financial personnel, how to efficiently organize and analyze the financial data, and use the effective analysis results to help enterprises locate themselves and avoid potential risks, is the advanced requirement of financial analysts in the new era. Since 2014, big data technology has gradually gained the attention of government agencies, and government agencies pay more and more attention to the application of big data technology. In 2020, the central network information office of the national development and Reform Commission issued the notice on promoting the implementation plan for the new economic development of the action training of “using data to endow intelligence in the cloud”, and digitalization of enterprises has become an inevitable trend of development. Big data financial analysis is a set of specialized techniques and methods for collecting, preparing, analyzing and acting on the huge financial and business-related data inside and outside the organization. It is the product of the cross-border integration of accounting and information disciplines.