Business ecosystem-oriented business model in the digital era

Along with the fast development of digital technologies, innovative business models were booming in the last two decades, which demands further investigation of the growing research trends of business models in the digital era. This research adopts bibliometrics techniques to explore business models in the extant literature, and then uses structured reviews to conduct content analysis which leads to the identification of research trends and propositions. The analysis shows that most of the literature could be summarised into a 4V-BM framework covering value proposition, value creation, value delivery and value capture. Moreover, it reveals and verifies three trending areas that focus on dynamics, digitalisation, and business ecosystem. Based on these findings, this research proposes a concept of ecosystem-oriented business mode which reflect the three trending features. The research findings offer insights to entrepreneurs and ecosystem organisations regarding the current business model in digital transformation and its potential economic impact.