Application of the Politeness Principle in Business Negotiation

With the accelerated development of economic globalization, economic trade has become increasingly popular and business negotiation is an important part of economic activities.The ultimate goal of business negotiation is to reach a mutually beneficial agreement on both sides.So some certain strategies are needed for successful negotiations.The politeness principle is one of the most essential skills which plays a vital role in business negotiation.In business negotiation, following the politeness principle can help a company set up positive business image, which can bring eventually unexpected business opportunities.Based on previous research results, this paper deals with the definition and origin of the politeness principle, elaborates the significance of the politeness principle for business negotiation and analyses the application of the politeness principle in business negotiation.It suggests that there are many manners which should be paid attention to in business negotiation.By comparing the application of the politeness principle under different cultural background, it reflects that the politeness principle is not always the same in business negotiation from different countries.The objective of this paper is to make readers know the importance of the politeness principle and suggests the politeness principle be appropriately applied in business negotiation so as to gain great benefits.