住宿
共享经济
预订
营销
业务
独创性
众包
点对点
激励
中介的
价值(数学)
计算机科学
经济
微观经济学
万维网
心理学
神经科学
机器学习
计算机网络
社会心理学
创造力
作者
Jiwoo Jung,Won Seok Lee,Joonho Moon
出处
期刊:Journal of Hospitality and Tourism Technology
[Emerald (MCB UP)]
日期:2024-02-23
卷期号:15 (2): 197-210
标识
DOI:10.1108/jhtt-08-2021-0245
摘要
Purpose The purpose of this study is to identify individuals’ preferences for the information attributes of Airbnb, a representative peer-to-peer (P2P) accommodation platform. In the sharing economy, platforms are considered to be the principal intermediaries in supply and demand, and these platforms have distinctly different attributes from traditional accommodation reservation systems. Design/methodology/approach The present study used a choice experiment, which is a method for systematically identifying attributes’ preferences in the form of marginal willingness-to-pay (MWTP). Amazon Mechanical Turk, a crowdsourcing marketplace, was used for data collection, and 243 respondents ultimately participated in the survey. Findings Results showed that respondents’ choices were positively affected by the number of pictures of an accommodation, host experience, cancellation policy and local information but negatively affected by cost. Regarding MWTPs, host experience had the highest value (US$84.25), followed by cancellation policy (US$40), photos (US$26.67) and local information (US$10.92). Originality/value These study results could provide strategic guidance for guiding the development of P2P accommodation platforms by providing a prioritized list of preferred attributes for Airbnb.
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