The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude Toward the Advertisement

Journal Article The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude Toward the Advertisement Get access Andrew A. Mitchell Andrew A. Mitchell Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 13, Issue 1, June 1986, Pages 12–24, https://doi.org/10.1086/209044 Published: 01 June 1986 Article history Received: 01 May 1983 Revision received: 01 January 1986 Published: 01 June 1986