Why Do People Shop?

T HE field of consumer behavior has experienced a dynamic period of growth over the past 10 years. It is frequently overlooked, however, that this broad area consists of three distinct activities: shopping, buying, and consuming. Considerable progress has been achieved in identifying the behavioral dimensions of buying, and a number of theories of buying behavior have been postulated. However, less is known about the determinants of consuming and shopping which are also of substantial theoretical and man-