The Economics of Strategy

Part 1 Firm boundaries: the evolution of the modern firm the vertical boundaries of the firm the transaction costs of market exchange organizing the vertical chain the horizontal boundaries of the firm diversification. Part 2 Market and competitive analysis: industry analysis market structure and competition strategic commitment and competition the dynamic of pricing rivalry entry and exit. Part 3 Strategic position and dynamics: strategic positioning for competition advantage analyzing cost and differentiation advantage sustaining competitive advantage the origins of competitive advantage. Part 4 Internal organization: incentives and agency strategy and structure power and culture the role of the general manager.