Residential mobility or mobile residentiality? Exploring the effects of place stability and variety in consumer psychology

Abstract Establishing a new residence is a life‐changing event with a significant impact on people's psychology and behavior. However, digitalization, the sharing economy, and flexible working conditions have made it easier for people to move, and some people have even abandoned the concept of a permanent residence and adopted a new lifestyle—“mobile residentiality”—in which they seek residence only rarely and temporarily. This article explores the effects of place stability and variety on the consumer's self and identity, social relationships and networks, and personal and societal well‐being.