Agenda-Setting for sustainable development on Twitter: actors, motivations, and issues in Turkey

Twitter has emerged as an alternative way for actors in agenda-setting on specific issues, creating trending topics, and reaching decision-makers. This open digital environment causes rapidly-changing agendas as it welcomes all the actors and individuals. Thus, it becomes a complex agenda-setting process on Twitter for such a significant issue as sustainable development. This study carried out on the scope of Turkey conducts a content analysis on 3713 sustainable development-themed tweets to investigate the related actors, their motivations, and interactions while questioning how a more effective agenda on the issue can be set in this challenging process on Twitter.