Abstract: In this modern era, we can see that the technology and internet has become an individual part of human life. There is a huge use of internet in every field and exchange of information is done through the internet. E-commerce is influencing customers rapidly and attracting large base of customers towards it. E-commerce refers to an electronic commerce, in which exchange of goods and services done electronically. E-commerce is influencing customers rapidly and attracting large base of customers towards it. E-commerce refers to an electronic commerce, in which exchange of goods and services done electronically. Keywords: E-Commerce, Traditional Commerce, Consumer Behavior.