What matters to reshaping consumption patterns in China? Digital inclusion and supply chain

The analysis of consumer demand and behavior drew attention to overpopulation in the research area of household finance. This paper investigates the impact of digital inclusion and supply chain on household consumption patterns. Using panel datasets of household surveys in China, we find that digital inclusion could lead to higher total consumption and consumption in different categories. We provide evidence that digital inclusion and the supply chain could alter consumption patterns due to a heterogeneous impact of digital inclusion on shares of consumption categories. Our research indicates that digital inclusion significantly affects household decision-making and consumer behavior.