Clothing suggestions based on comfort extracted from physiological and emotional parameters

Purpose The comfort of apparel is not only a feeling of perception but also a tangible measure. The fit and fabric of clothing can exert a perception of comfort for the wearer, whereas actual comfort largely depends on physiological and emotional soothing. However, there is still no solid work on connecting the bridge between physiological and emotional feelings to the comfort of clothing. In this study, we have conceptualized, formulated and proven the relation between physiological and emotional parameters with clothing fit and fabric to find the true comfort of the wearer. Design/methodology/approach A mixed-method research design using physiological and emotional parameters for different fabric and fit combinations were used for this study. The physiological comfort parameters (i.e. heart rate and respiration rate) are extracted from the subjects using gold-standard clinical devices for various fit and fabric combinations. For the emotional response, a survey was conducted for the same subjects wearing all the fit and fabric combinations. Statistical analysis and modeling were performed to obtain the results. Findings Physiological indicators such as heart rate are closely linked with user comfort. Due to the limitations in environmental control, the physiological changes obtained did not significantly vary for different fabric and fit combinations of the clothing. However, a significant change in emotional response indicated a definite relationship between different fabric and fit types. Based on the participants’ responses, weather conditions, size of the clothing item, types of fabrics and style also influence the participants’ choice of clothing. Originality/value The research was conducted to discover the relation between true comfort (physiological and emotional parameters) and clothing (fit and fabric), which is unique to the field. This study closes the gap and builds up the relationship, which can help introduce clothing comfort to users in the future. The findings of this study help us understand how fabric types (natural or synthetic) and clothing fit types (loose or fitted) can affect physiological and emotional responses, which can provide the consumer with satisfactory clothing with the suitable properties needed.