出租
合作请愿
业务
共享经济
竞赛(生物学)
产业组织
收入分享
收入
供求关系
经济
微观经济学
财务
博弈论
生态学
政治学
法学
生物
作者
Chenglong Zhang,Jianqing Chen,Srinivasan Raghunathan
标识
DOI:10.1287/isre.2022.0011
摘要
Coopetition has been a common practice, especially among emerging markets. The coopetition relationship between a ride-sharing platform and a car-rental firm is distinct in that they operate under two different business models. Although the platform controls both its demand and supply by setting rider prices and driver wages, the car-rental firm operates under the traditional model with a fixed supply and cost structure. Both the platform and car-rental firm compete for riders seeking transportation. If the two cooperate, a driver is allowed to rent from the rental firm and drive for the platform; otherwise, only those owning personal vehicles are allowed to drive for the platform. We show that such supply-side cooperation intensifies demand-side price competition and decreases total revenue. Therefore, coopetition is mutually beneficial only when it leads to a significant decrease in supply costs. We find that the two firms are likely to form a coopetition relationship when the total rider market size is not high, the degree of rider substitutability between the two firms is low, and the platform has a significant market-size advantage over the rental firm. Coopetition between the platform and the rental firm benefits riders and hurts drivers, but it benefits society overall.
科研通智能强力驱动
Strongly Powered by AbleSci AI