The predictors of mobile government services adoption through social media: A case of Chinese citizens

This research studied the factors accounting for Chinese citizens’ behavioral adoption of mobile government services via social media platforms. Social media innovations have empowered governments to better interact and stay in touch with citizens, and thus understanding citizens’ adoption of government services via social media will enable policymakers to leverage social media to better meet the service requirements of citizens. Drawing upon the Chinese mobile-government context, this research framework was made on the Technology Acceptance Model (TAM) while the analysis of data was completed with Smart PLS by the use of the SEM procedure. The analysis has surprisingly discovered that perceived usefulness (PU) does not predict the adoption of mobile government services through social media. However, perceived information quality was significant in determining both the PU and adoption behavior. It was also shown that factors such as perceived security, perceived mobility, trendiness, and interactivity were all significant determinants of both the perceived usefulness and adoption intention respectively. The research and managerial consequences of the study outcomes on m-government development and diffusion are thoroughly considered.