营销
顾客满意度
业务
价值(数学)
顾客价值
客户保留
顾客惊喜
广告
客户宣传
客户对客户
消费(社会学)
服务质量
服务(商务)
经济
机器学习
社会学
计算机科学
社会科学
市场经济
等级制度
标识
DOI:10.1300/j396v28n01_05
摘要
Abstract This study investigates the influence of key variables affecting customer intentions to visit a fine dining restaurant. For restaurant managers, knowledge of the relationship between key variables such as customer attitudes, satisfaction, perceived value, and intentions is vital to success in the competitive business environment. Although managers recognize the importance of value, little empirical research exists on value's role in influencing intentions. This research investigates the influence of satisfaction and customer value on post-consumption attitude as well as intention to return and to recommend a fine dining restaurant. Recommendations are provided for restaurant managers to increase customer satisfaction and retention. Key Words: Fine diningrestaurantambianceservice qualityfood quality
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