Fractal information dissemination and clustering evolution on social hypernetwork

The complexity of systems stems from the richness of the group interactions among their units. Classical networks exhibit identified limits in the study of complex systems, where links connect pairs of nodes, inability to comprehensively describe higher-order interactions in networks. Higher-order networks can enhance modeling capacities of group interaction networks and help understand and predict network dynamical behavior. This paper constructs a social hypernetwork with a group structure by analyzing a community overlapping structure and a network iterative relationship, and the overlapping relationship between communities is logically separated. Considering the different group behavior pattern and attention focus, we defined the group cognitive disparity, group credibility, group cohesion index, hyperedge strength to study the relationship between information dissemination and network evolution. This study shows that groups can alter the connected network through information propagation, and users in social networks tend to form highly connected groups or communities in information dissemination. Propagation networks with high clustering coefficients promote the fractal information dissemination, which in itself drives the fractal evolution of groups within the network. This study emphasizes the significant role of “key groups” with overlapping structures among communities in group network propagation. Real cases provide evidence for the clustering phenomenon and fractal evolution of networks.