Balanced Aesthetics: How Shape, Contrast, and Visual Force Affect Interface Layout

This study aims to investigate the effects of shape, contrast, and visual force on the visual weight of interface elements and provides corresponding experimental validations. The experiments employ representative abstract shapes as stimuli and conduct three visual weight experiments. The results of the shape experiment demonstrate significant effects of vertical and horizontal ellipses on visual weight, while polygons and rounded rectangles do not show significant effects. The contrast experiment reveals that increasing contrast significantly increases visual weight, particularly on a white background. The visual force experiment indicates that the direction of visual force influences visual weight, with a decrease in weight when directed towards the center of the interface and an increase when directed otherwise. Based on these experimental findings, we infer the underlying mechanisms of the effects of shape, contrast, and visual force on visual weight, providing empirical evidence for optimizing balance computational models.