A Study on the Effect of Food Attributes in the Food Delivery Industry after the Outbreak of COVID-19: Focusing on the Moderating Role of Perceived Risks

This study investigated the effect of the attributes of delivery food on satisfaction with the moderating role of perceived risk after the outbreak of COVID-19. The attributes of delivery food consisted of three sub-dimensions (i.e. quality of delivery food, hygiene and packaging of delivery food, and price of delivery food), and this study was conducted based on 279 samples. As a result of the data analysis, all three sub-dimensions of delivery food attributes had a significantly positive (+) effect on satisfaction, and satisfaction also positively affected behavioral intention. Lastly, perceived risk was found to have a significant moderating effect in the relationship between: (1) the quality of delivery food and satisfaction, and (2) the hygiene and packaging of delivery food and satisfaction.