Can Thoughts of Having Less Ever Promote Prosocial Preferences? The Relationship between Scarcity, Construal Level, and Sustainable Product Adoption
自我构念
可持续消费
消费(社会学)
作者
Kelly Goldsmith,Caroline Roux,Anne E. Wilson
出处
期刊:Journal of the Association for Consumer Research [The University of Chicago Press] 日期:2020-01-01卷期号:5 (1): 70-82被引量:7
标识
DOI:10.1086/706506
摘要
AbstractAlthough many individuals endorse prosocial causes, little is understood about the factors that determine when people’s desire to consume in ways that benefit society as a whole will exceed...