Corporate social responsibility and employees' voluntary pro‐environmental behavior: The role of organizational pride and employee engagement

Abstract Despite the growing significance of pro‐environmental behavior in the hospitality industry, empirically derived insights into its predictors and outcomes remain unexplored. Drawing upon the theory of social exchange and social identity theory, this study investigates the impact of hotels' employees' perception of corporate social responsibility (CSR) activities on employees' voluntary pro‐environmental behavior (VPEB). The authors also examine the mediating roles of organizational pride and employee engagement (EE). Moreover, the moderating role of empathy is also investigated in the relationship between CSR and VPEB. We investigated our theoretical framework through a survey of 336 employees of selected luxury hotels in Pakistan. Findings reveal that CSR directly affects VPEB. Further, the parallel and sequential mediation of EE and organizational pride is also confirmed between CSR and VPEB. Moreover, empathy moderates the relationship between CSR and VPEB. Theoretical and managerial implications are discussed at the end.