Journal Article Consumers' Beliefs about Product Benefits: The Effect of Obviously Irrelevant Product Information Get access Tom Meyvis, Tom Meyvis Search for other works by this author on: Oxford Academic PubMed Google Scholar Chris Janiszewski Chris Janiszewski Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 28, Issue 4, March 2002, Pages 618–635, https://doi.org/10.1086/338205 Published: 01 March 2002 Article history Received: 01 June 2000 Revision received: 01 July 2001 Published: 01 March 2002