Impact of Physical Activity on an Individual’s Creativity: A Day-Level Analysis

Abstract Physical activity is fast emerging as a predictor of complex cognitive processes, yet its impact on creativity is not well researched. This study analyzes the immediate and retention effects of an enjoyable physical activity intervention at the end of the workday on the divergent and convergent thinking components of creativity via a randomized controlled trial of 68 MBA students. The treatment group participated in a 15-min enjoyable physical activity (dance), and the control group participated in an enjoyable nonphysical activity (socialization), and their impact on divergent and convergent thinking was measured via parallel forms of Guilford Alternate Uses Task and Remote Association Task, respectively. Dance significantly improved divergent and convergent thinking immediately after the intervention and also showed retention at the end of the work day compared with preintervention levels, whereas socialization showed such an effect only on flexibility immediately after the intervention and no retention. The results support executive function hypothesis and ego depletion theory.