结构方程建模
价值(数学)
心理学
营销
独创性
业务
购物中心
广告
消费者行为
社会心理学
计算机科学
机器学习
创造力
作者
Divyanshi Pal,Kavita Srivastava
出处
期刊:International Journal of Retail & Distribution Management
[Emerald (MCB UP)]
日期:2023-12-11
卷期号:52 (2): 240-258
标识
DOI:10.1108/ijrdm-05-2023-0296
摘要
Purpose In a consumer-driven world, captivating experiences are increasingly vital and retailers prioritise them for consumers. This study aims to develop a comprehensive theoretical framework that explores the impact of a consumer's multi-sensory and atmospheric experiences on their intention and commitment to a mall, with perceived value acting as a mediating factor. Design/methodology/approach The study employed a descriptive quantitative research approach and utilised a self-administered mall-intercept survey. A total of 380 shoppers participated in and responded to the survey administered at the mall. The collected responses are analysed using partial least squares structural equation modelling (PLS-SEM). Findings Study findings show that experiences significantly influence consumers' intentions to patronise shopping malls, leading to their commitment. The study reveals a strong impact of atmospheric experience on multi-sensory experiences. Furthermore, perceived value mediates the relationship between consumers' experiences and their mall patronage intention. Originality/value The research sheds light on the significance of atmospheric elements in creating sensory experiences for consumers. Additionally, the study introduces the concept of “props” as essential components of the atmospheric experiences in retail stores and malls. Furthermore, the study advances inference theory by exploring the effects of these sensory and atmospheric experiences within the shopping mall environment.
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