亲社会行为
竞赛(生物学)
业务
产业组织
企业社会责任
营销
具身认知
经济
微观经济学
公共经济学
公共关系
计算机科学
政治学
心理学
精神科
生物
人工智能
生态学
作者
Anthony Heyes,Steve W. Martin
出处
期刊:Management Science
[Institute for Operations Research and the Management Sciences]
日期:2017-06-01
卷期号:63 (6): 1800-1813
被引量:42
标识
DOI:10.1287/mnsc.2015.2419
摘要
In many settings firms rely on nongovernmental organizations (NGOs) to certify prosocial attributes embodied in their products. We provide a model of competition between NGOs in the provision of labeling services. Competition between a fixed number of NGOs features a “race to the top” in labeling standards, but entry of NGOs offering new labels pushes standards down. In a wide range of settings NGO entry and competition results in too many labels being adopted, with each label being too stringent. Compared to a setting in which firms can credibly communicate the social attributes of their products, labels demand greater prosocial behavior than is desired by firms, although with proliferation of the number of labels this discrepancy disappears. In contrast to existing models, firms may engage in excessive corporate social responsibility when they rely on an NGO as a certifying intermediary. This paper was accepted by Bruno Cassiman, business strategy.
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