The current research situation of product design by means of large-scale customization model was analysed.Aimed at the difficulty in engineering implementation of the modular design theory and on the basis of the matter element model and the extendible modular design with extensibility approach,the models were described with functional matter element system and the extensibility evaluation method was introduced at the point of modular configuration.This approach helped recognize the modular matter element most closed to the expected matter element from among a number of models with the same or similar major functional characteristics.As a result,this improved the efficiency of modular configuration and variant design,shortened the design cycle of large-scale customization and made the modular design better adaptable to large-scale customization.