The drive to disclose

Abstract Disclosure is a pervasive behavior critical to the human experience, and has been the focus of both empirical research and theorizing by social and consumer psychologists. This work has typically characterized disclosure as a deliberate and strategic act, the product of a careful weighing of costs and benefits. In this paper, we argue that, although some disclosure can be deliberate and “rational,” much of it exhibits drive‐like qualities. We review evidence to suggest that, much like other drive states (e.g., hunger), the desire to disclose can be visceral, driven by emotions and physical arousal, and satiated through the act of disclosing. And just as more basic drives evolved to motivate adaptive action but can engender maladaptive behavior (e.g., over‐eating), disclosures can likewise be impulsive and ultimately regrettable. We propose a dual‐process model that encompasses both viscerally driven and deliberate disclosures and that makes sense of the conflicts that often arise between the two.